EXPERIENCE

Sr. Designer / Art Director :: PurposeBuilt Brands
Dec. 2024 to present
Video conception + direction

Concept and direct video + photoshoots

Ecomm digital content design

Social media design

Design Intern management

Ai research + implementation

Art Director :: Amazon
Apr. 2018 - Oct. 2018, Aug. 2022 to present
Video conception + direction

Design website layouts

Video animations for social media

Concept + direct photoshoots

Senior Art Director :: Kohl’s
Sept. 2015 - Oct. 2017, Aug. 2018 -Aug. 2022

Concept marketing campaigns and initiatives

Develop campaign concepts

Create seasonal mood boards

Art direct photo + video shoots

Lead key holiday campaigns

Design strongly branded graphics for web

Style off-figure photography

Optimize digital images for web

Retouch images

Capture photos for social media usage

Art Director :: Bader Rutter
Jul. 2012 - Apr. 2015
Collaborate with Art Directors on presentations and pitches

Develop content for social media

Design wireframes + implement UX/UI strategy

Design catalogs, sells sheets, trade show booth graphics for print + web

Design video content

CONTACT

Milwaukee, WI

katie-shafer.com

920.904.5540

katieb5412@gmail.com

@little.lightning.co

TECH SKILLS

Photoshop, Illustrator,
After Effects, Figma,
Pixelcut, Firefly

EDUCATION

UOW — Milwaukee
Graduation: May 2012
Bachelor of Fine Arts:
Graphic Design